Nikon, pioneers in camera equipment, have awarded their Middle East account to Dubai-based PR firm, Absolute Communications Group. The firm will take of the camera brand’s external communication requirements while adding to the brand’s standing in the market. Nikon is one of the largest manufacturers of cameras and lenses in the world and have also established Nikon school for budding photographers in Dubai, further cementing its position as a forerunner in the industry.

Victor King, Founder and CEO of Absolute Communications, said, “Nikon and Absolute share a common foundation-both have a passion for the industry that goes beyond the business. It is also proof of the rising power that boutique agencies are beginning to wield in a market where size and stature come second to performance. We feel fortunate that they have recognized our efforts and have placed their trust in our talents. We are confident that we will do justice to their faith in us and have a long association marked by many wonderful milestones.”

The addition, Nikon being a major win for the agency has proven its mettle in handling clients across industries and markets. Absolute Communications a boutique agency has made quite a name for itself with its creative and strategic use of traditional media and communications platform. With clients in education, technology, real estate, jewelry, hospitality, finance and even healthcare, the agency has a wide range of expertise. The compact dedicated team of professionals have proven their competence at handling diverse accounts with considerable ease. Aided by a thorough understanding of the market, their competence and passion for communications have resulted in a long list of satisfied clienteles.