Vuclip, a leading video-on-demand service provider for emerging markets, has appointed Wesam Kattan as Vice President, Content & Brand Marketing, for the Middle East and North Africa (MENA) region for Viu. This appointment comes ahead of the unveiling of Arabic Originals on Viu, its popular direct to consumer video-on-demand (VOD) service, as the OTT service with a large APAC presence looks to make inroads into the Middle East SVOD market.  

In his new role, Wesam will oversee the overall operations and strategic direction of Viu in the region with a focus on driving a strong content led value proposition for the consumers, as well as strategic partnerships. He joins Vuclip with over fourteen years of experience in broadcast and media marketing with well-known organizations such as MTV Arabia, Rotana, Middle East Broadcasting Corp (MBC), Creative Edge International, Barajoun Entertainment and most recently with Quest Arabiya.

“The Middle East market is of strategic importance to Viu. It is an exciting time for Vuclip as we prepare to introduce unique and original shows to meet the increasing demand for premium Arabic content in the region and we are confident as one of the leading OTT players in this region. With a strong understanding of the broadcasting and media landscape, Wesam will play a key role in meeting our objectives.” said Salman Hussain, Chief Revenue Officer of Vuclip.

Commenting on his new role, Wesam added, “The continually evolving video and entertainment space, coupled with dynamic customer expectations presents an exciting challenge in captivating the tech-savvy youth population of the MENA region. I look forward to working with the amazing Viu team.”

Viu is a leading OTT Video service with over 18 million downloads across 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and the Middle East. The mobile application was also the Google Play Best of 2017 winner of the most entertaining app award, a strong testimony to its innovative and compelling mobile experience.brobr