After an amazing response to the first edition, the second edition of Arab Men’s Fashion Week begins today. The event, like many other fashion events, took to the digital platform for its presentation.

The digital event will kick start with Dubai couture label Amato. The fashion label, headed by Filipino designer Furne One, is all set to unveil his latest collection in the black-and-white fashion film Genesis, which will feature Indian model Asim Riaz and Polish model Daniel Dejne.

Presenting in a video format, the event will reflect new beginnings, changing norms and challenge the future.

 
Since the COVID-19 pandemic has come upon us, a lot of other fashion events have taken to the digital platform to showcase their collection. After months in quarantine, fashion houses have learnt the art of showcasing collections through films and clips.

The designer’s collection –Genesis showcases a canvas of hope, waiting for the sun to shine and the colours of nature to touch life. The film that showcases the collection is directed by Dubai filmmaker Monte and premieres Monday at 8 PM, making it available on the Arab Fashion Council’s Instagram and Facebook accounts.

The brand has dressed big names like Mariah Carey, Beyonce, Katy Perry and Ariana Grande in the past, also opened Arab Fashion Week earlier this year with a film starring former Miss Universe Pia Wurtzbach.

The event is taking place in Dubai from Monday to Wednesday and will showcase collections like sustainable unisex Beirut brand Emergency Room, Lazoschmidl, helmed by German-Swedish duo Andreas Schmidl and Josef Lazo, and Naples-founded suit brand Behnoode.

The event will have a mix of in-person, virtual and live-streamed events, culminating in a physical show from Beirut-founded label –Anomalous.