ArabyAds, a leading ecommerce marketing platform, has inked a partnership with HUAWEI Ads that grants the platform Huawei’s ‘Certified Partner Badge’. The new collaboration allows ArabyAds to lead on advertising sales and optimisation of the inventory options available on Huawei Mobile Services (HMS) across the MENA region.

The year-long joint partnership will see ArabyAds utilise Huawei Ads platform to achieve its marketing goals and offer their clients ad placements on premium untapped inventory. ArabyAds’ customers will benefit from high-quality content and user data for precise targeting through Huawei’s very own app ecosystem in addition to Huawei’s alliances with top global apps.

Mohammed Khartabil, CRO, ArabyAds, said: “Huawei is one of the most renowned brands in the field of technology with its sight set on a digital future for the world. We are extremely proud of this professional alignment with them, and we look forward to offering this differentiated inventory along with a great platform to our current and potential advertisers. Huawei already has a good market share in the MENA region and is steadily growing its customer base and I am sure that we can effectively offer this Huawei ecosystem to the industry.”

HUAWEI Ads permits both brands and developers to benefit from advertising in many ways including, monetisation of displaying ads and integrating HUAWEI Ads kits via HUAWEI AppGallery. In addition, HUAWEI Ads supports an array of formats including native, rewarded, banner, and roll, that supports developers increase their net revenue.

Kashmala Kamran, Head of Advertising & Demand Solutions, HUAWEI Ads – MEAI, said: “ArabyAds is a leading ecommerce marketing platform in the region and we are thrilled to partner with them as we cement our position in the region.  At Huawei, we are always open to forging relationships with companies that are at the forefront of the adtech industry, and who understand the potential of programmatic advertising and its contribution to building a brand. Through this partnership, we aim to offer advertisers with innovative methods of targeting customers using the HUAWEI Ads ecosystem”.

With 2021 being touted as the year of digital transformations and technology, ArabyAds aims to revolutionize the industry with prominent collaborations in order to provide customers with valuable services.