The COVID-19 pandemic sure had an impact on businesses across the globe. With industries facing losses and many of them shutting down, the fashion industry also faced a major blow.

But for fashion brand Noon by Noor, the show must go on. Rightly so, the Bahraini label has bounced back to the game and is set to present its Spring 2022 collection during London Fashion Week. Taking place from September 17 to 21, 2021, the label will show its collection in person.

Founded by cousins Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa in 2008, the women’s ready-to-wear brand is showcasing its latest Spring 2022 offering via a physical presence on the morning of September 18. Noon by Noor’s has been listed as a Breakfast Presentation on the official schedule.

The contemporary womenswear label will showcase its collection in a physical-digital hybrid format, like the last few London Fashion Weeks. However, physical activations will take the form of catwalks, presentations, and appointment listings.

On the other hand, models, designers, and photographers from around the world will be exempted from quarantine rules in order to attend the five-day event. Individuals from the amber-list countries who have not yet received two doses of a recognised vaccine will also be allowed to enter Britain for the London Fashion Week in September without having the need to isolate on arrival.

Additionally, the show’s line-up includes launches of various collections, and digital events from over 100 designers that include Richard Quinn, JW Anderson, Osman, Victoria Beckham, and the 2021 LVMH Prize winner, Bianca Saunders.