Leo Burnett and Optimedia will manage the campaign for Bloom Education, whose new campus is set to open during the 2018 academic year in Dubai.

The objective is to create mass awareness and a value proposition for three premium educational entities: Brighton College, Dwight School and the Centre of Excellence for Arabic language, Culture and the Arts.

Kamal Dimachkie, executive regional managing director at Leo Burnett Dubai, says in a statement: “We are looking forward to working with Bloom Education on their new launch campaign in the UAE, where we will provide our collective Publicis Groupe ‘Power of One’ services. We at Leo Burnett are strong believers in the importance and power of education, and are delighted to partner with a leading institution where we will provide our creativity and knowledge of the market, alongside our sister company Optimedia.”

Bloom Education’s premises will house three different premium institutes within one campus located in Al Barsha South Dubai.