Social media is booming in the business industry with 85% of companies using various social platforms for top-funnel purposes such as exposure and product awareness and promotions.  As a matter of fact  69% of organizations use social media for traffic and lead generation, and 65% of businesses use it for market research and insights.

Fifty percent of consumers have increased their social media usage in the past six months, and seven out of 10 Americans use social media, according to Pew Research and the 2020 Sprout Social Index. More than 1,000 social marketers were surveyed by Sprout Social for better understanding of goals, metrics and use of social media data in business. 

There’s no denying that social media can be an extremely powerful tool when harnessed correctly. However, unfortunately, we are finding that many businesses are all too quick to jump into the social sphere without first having the proper training, knowledge and insights necessary to make it their efforts worthwhile.

It’s imperative to understand that social media is only effective when strategies are both analyzed and measured for performance. When we look into depth understanding social media analytics is a very important concept. The insights received from these valuable data sets help give your strategies and tactics focus and purpose.

Social media promotions are necessarily unavoidable as it has become the order of the day.  The domain authority of your website increases when the social media share rate increases. This leads to an improved search engine ranking of your pages.

But it's more than just that. Many consumers visit your social media profiles before heading to your website to get a better understanding of your brand before they make a purchase. More visits to your social media profiles will boost your social media page ranking, and improve their chances of appearing among the top ranked pages. Currently  78% of small businesses are using social media to increase their website traffic. If you don't have a strong presence on social media, you're losing out on organically generated traffic. This means that your traffic is generated from the same limited number of people currently following you.

Social media marketing requires both strategy and creativity. The main advantages of social media promotions is that it’s the easiest way to spread the word about your products and mission. Social media promotion can help in increasing the traffic tremendously by linking it to your website. Above all promoting your products and services helps you a lot in your marketing.

With Facebook, Instagram, Twitter, Youtube and other platforms plus videos, blogs, etc. as options for online marketing these days, it’s quiet clear that you have to be careful while selecting the right platform for your promotion or else you will be left out of the race.

According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That's one-third of the world’s entire population. So, it’s obvious that social media, more and more, is engaging the majority of the world's population.