Boubyan Bank has announced inking a collaboration agreement with Visa to implement Visa Card Enrollment Hub “VCEH” service, which allows the bank’s customers to enroll directly to their favourite subscriptions and retailers from within Boubyan App or Boubyan Bank’s online banking platform without the need to enter their card details.

The agreement was signed by the bank’s CEO - Private, Consumer & Digital Banking, Mr. Abdulla Al-Tuwaijri, and Dr. Saeeda Jaffar, Visa’s Group Country Manager for GCC in the presence of a number of leaders from both entities.

Al-Tuwaijri commented on the agreement by stating: “In Boubyan Bank, we always seek to offer innovative simple solutions that help cement our relationship with customers and provide them with excellent services. This can be done by offering creative and innovative solutions to them. Hence, Boubyan Bank is much focused on this aspect in order to provide outstanding banking and non-banking services to customers. It is safe to say that Boubyan Bank has succeeded in changing the traditional-service idea about the banking sector.”

Al-Tuwaijri went on to add: “Banking services across the wider GCC region are a major driver behind the boom of the banking industry worldwide in terms of the digital products and services being offered to customers. Our aim is to propel Islamic digital banking towards a more innovative future where the priority is customer convenience by providing all services digitally.” 

 Dr. Saeeda Jaffar, Visa’s Group Country Manager for GCC, said: “We are delighted to see Boubyan as the first bank in the region to launch Visa Card Enrollment Hub. This is an important achievement in our shared mission to help more consumers in Kuwait access the digital economy. It will also enable businesses in the country to offer the secure and seamless experiences and engagements our Kuwait cardholders increasingly expect and deserve.”