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Microsoft Corp is planning to honor California’s digital privacy law throughout U.S as a part of its plan to protect consumers and their data Microsoft said in the post it was a “strong supporter” of the California Consumer Privacy Act, known as CCPA, which will go into effect on Jan. 1. The California law is widely expected to harm profits over the long term for technology companies, retailers, advertising firms and other businesses dependent on collecting consumer data to track users and increase sales.
Reuters first reported that that the federal privacy bill is not likely to come before Congress this year as lawmakers disagreed over several issues. “Under CCPA, companies must be transparent about data collection and use, and provide people with the option to prevent their personal information from being sold. Exactly what will be required under CCPA to accomplish these goals is still developing,” Julie Brill, Microsoft’s chief privacy officer, wrote in the post.
“Microsoft will continue to monitor those changes, and make the adjustments needed to provide effective transparency and control under CCPA to all people in the U.S.,” Brill wrote.
Microsoft products that collect data include its Cortana and Microsoft Edge browsers, Bing web search engine, Windows 10 system, Xbox and Skype. It may be easier for Microsoft than other tech platforms to comply with California’s privacy laws because much of Microsoft’s business can qualify as a “service provider.” CCPA offers special treatment to companies that can classify themselves as “service providers.”
CCPA, is one of the fiercest and most sweeping data privacy regulations in the US. It’s somewhat similar to GDPR. Under CCPA, companies must disclose to users what personal data of theirs is being collected, whether it is sold and to whom, and allow users to opt out of any sales. Users must also have access to their data and be able to request that a company delete it.
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