Careem, the ride-hailing service in the Middle East, has signed a strategic partnership deal with OSN to deliver enhanced value for customers of both companies across the MENA region.

The partnership continues the efforts of Careem, the mover of people in the MENASA (Middle East, North Africa and South Asia) region, to build meaningful relationships with like-minded businesses based in its operating region to add current and future value to its customers.

Mudassir Sheikha, co-founder and CEO, Careem, said: “We are looking forward to this strategic partnership with OSN. As companies that are leaders in their respective fields, OSN and Careem share similar values in terms of how we approach our business and cater to our customers as we both provide services that are based on a deep understanding of what people want. We consider OSN as a valued addition to our growing list of strategic partners in the region and we look forward to working closely with them to offer more rewarding experiences for our customers.”

Martin Stewart, CEO of OSN, said: “We are focused on creating continuous value for our subscribers through our exclusive content and through partnerships. This is a win-win value proposition for customers of both OSN and Careem. Our new pricing and packaging has been an industry game changer making world-class entertainment even more affordable to a wider cross-section of the public. With the convenience of choosing additional packs that are relevant to their entertainment preferences, newly registered Careem users can enjoy the best of content effortlessly and on the go.”

With the new partnership, OSN subscribers who newly register with Careem will receive a 15 per cent discount on their first five rides, while Careem customers who are first-time subscribers to OSN will receive 10 per cent discount on its entertainment GetStartedTM pack and one additional pack that offers them access to a wide range of entertainment options, as per their preference and choice. Further, Careem customers will also be able to enjoy a full in ride video entertainment experience with the soon to be relaunched Go Online TV.

OSN is also working with Careem to offer its subscribers the opportunity to pay their bill through Careem Pay when it becomes available later this year, and a proposed corporate partnership that envisions special offers for Careem and OSN employees when using each other's services is currently under review.

OSN offers its extensive world of premium content in convenient, easy-to-navigate packs that put customers in charge of their entertainment experience. From movies and sports, to series in Arabic, English, Tagalog and South Asian languages, OSN opens doors to all content available at great value. At AED 79 per month, GetStartedTM offers access to 32 channels including movies, kids' content, news and Arabic programmes.