Performance marketing technology company, Criteo, has announced Kinetic Design, its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns, a statement said.

Kinetic Design offers a range of personalization with the ability to generate over 17 trillion visual design variations, enabling marketers to manage their message and brand experience across the entire digital experience. Kinetic Design delivers both brand-inspired design and unmatched ad performance by building each impression around the consumer. In a test of 44 billion impressions conducted by Criteo, Kinetic Design’s advanced capabilities increased advertising engagement and boosted sales by up to 15 percent.

“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Senior Vice President, Product Management at Criteo, Patrick Wyatt. “The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns.”

“Criteo’s creative technology, Kinetic Design, delivers our on-brand campaign messages while personalizing every ad-creative for every consumer wherever they are, creating a positive experience with our brand across every device,” said Marketing Executive, Made.com, Carla Greco.