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Source: http://variety.com
The Walt Disney Co. is launching its fourth annual incubator program, announcing 11 technology and media companies — including Epic Games, Brit + Co and Samba TV — that will receive funding and other support under the 2017 Disney Accelerator program.
As in years past, Disney’s hope is that some of the young blood can be transfused into the Mouse House’s veins. The 2017 Disney Accelerator companies are again a diverse bunch, spanning video games, eSports, artificial intelligence, location-based virtual reality, online learning, messaging commerce, real-time entertainment, and robotics.
Disney is making equity investments in each of the 11 companies, but it is not disclosing the amount of the funding. The participating companies retain rights to all the intellectual property they develop while part of the Disney Accelerator.
Under the program, the companies will receive guidance from top Disney execs, entrepreneurs, investors and other entertainment and tech leaders, and will have access to a co-working space at Disney’s creative campus in L.A. The program concludes with a Demo Day in 2017 featuring presentations from all 11 firms.
Disney points to a few breakout wins from companies in prior Accelerator programs, some of which continue to work with the media conglomerate. Those include Sphero, which in 2015 released the best-selling BB-8 app-enabled “Star Wars” droid toy and this year brought out the Ultimate Lightning McQueen toy from Pixar’s “Cars” franchise; Atom Tickets, the movie-ticketing app startup that worked with Disney/Lucasfilm on “Rogue One: A Star Wars Story” ticketing and exclusive merchandise promos; and Imperson, which has developed AI-powered chatbots for several Disney franchises, including most recently for Walt Disney World’s Pandora: The World of Avatar attraction.
“The Disney Accelerator has provided The Walt Disney Company incredible opportunities to connect with and be inspired by many talented entrepreneurs from all over the world,” Michael Abrams, Disney’s senior VP of innovation, said in announcing the 2017 program. “This year, more than ever, we are working with companies with the potential to help define the future of media and entertainment together with Disney.”
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