UAE - du is enabling Digital Transformation in the Media industry with its Media Cloud Services. These Cloud-based solutions enable broadcasters, content producers and other content providers to benefit from the flexibility, agility, scalability and resiliency of the Cloud. du’s new and existing customers can use Media Cloud to rapidly develop and deploy broadcast and content services across the Middle East.

du is the first telecommunications provider in the MENA region to launch end-to-end Media Cloud Services. Its Media Cloud improves performance while simplifying media management for broadcasters, content producers and other content providers. du’s Media Cloud Services combines its leading network of UAE Data Centres, national and regional interconnectivity, fibre and teleport infrastructure to deliver a comprehensive suite of  services. These include a complete video production and environment with Disaster Recovery Playout Services, all delivered via the Cloud. This not only gives the Media industry a flexible and scalable solution for managing and delivering content to users, but also enables a whole range of other functions e.g. Media Asset Management in the Cloud and HD Cloud editing, digital archiving amongst others. du is delivering rapid time-to-market with easy access to content from a single platform. 

Hany Fahmy Aly, Executive Vice President Enterprise business, du, said: “The impact of Digital Transformation is becoming visible all around us. Users want access to content anywhere and on any device. They want a seamless user experience that can change and evolve with their needs and behaviours. This is why the Cloud is becoming a critical tool in the Media industry. It offers the scalability and flexibility to deliver for hyper-sensitive and content hungry users across the Middle East.”

du Media Cloud Services stack and architecture is built in partnership with industry leading software and hardware partners with deep domain experience and Research and Development capabilities in the Cloud. It is delivered through the du Media Cloud platform hosted in the UAE and can leverage customers’ existing Infrastructure in line with requirements and internal policies. du Media Cloud Services translate into carefully designed suites, to address media houses specific needs and to deliver public, private and hybrid Cloud services. Customers benefit from an opex-driven monthly payment structure and 24x7 local support governed by strict Service Level Agreements (SLAs).