NorthLadder buys unwanted gadgets from users, and repurposes the electronics so that others can use them.

Strong and consistent connectivity along with availability of latest hardware in the market, are factors that have allowed the UAE to seamlessly integrate online services as well as innovative solutions that are on offer from different brands and investors across the globe. But upgrades along with new tech emerging faster than ever before, has also meant that consumers are likely to replace their old smartphones, laptops as well as appliances, at a higher frequency, hence triggering a surge in the generation of e-waste.

Dubai has already started setting up one of the world's largest facilities for recycling e-waste, and even students in the city are now running social media campaigns to collect electronic trash for sustainable growth in an era relying heavily on gadgets. To make sure people make the most of devices before they are eventually thrown away or destroyed, a startup in the UAE has started buying unwanted phones or computers among other products from residents, to refurbish them for use by another individual.

An average household in Dubai today has almost four to five devices that are just lying around without a purpose, and now people can make extra cash while recycling these electronics through NorthLadder. The platform simplifies the entire process by delivering instant price assessment depending on the hardware's condition, before paying the owner in cash or online credit, which they can later use at retail outlets that have tied up with the company.

This completely removes the hassle associated with listing a product on websites, and then waiting for a call from consumers, after which price negotiations would follow just to sell a single smartphone or tablet. At a time when intelligent home appliances are already being offered to Emirati residents, netizens can easily get rid of the outdated ones through this online portal.

On its way to become a one-stop-shop for recycling old technology in the UAE, NorthLadder also has plans to expand into Saudi Arabia.