Home > Media News > Google Set to Launch ‘Currents’ as a Replacement for Google Plus

Google Set to Launch ‘Currents’ as a Replacement for Google Plus
7 Jun, 2020 / 12:19 pm / omnes

752 Views

Google will be making Currents, its Google Plus replacement, generally available to G Suite users beginning July 6th, the company announced in an email to G Suite administrators. Google describes Currents as a tool that will allow companies to engage employees and have meaningful discussions. While Google+, the social network, was shut down on April 2, 2019, a G Suite version for enterprise communication still exists. Google Currents was announced just after the consumer deprecation last year and is now set to launch on July 6.

The interface for Currents includes a home stream, which can either be ordered chronologically or by relevance, and allows sharing of links, images, text, polls, and content from Google Drive accounts. Company admins will have added content moderation features, will be able to target certain employees with custom streams, and can track engagement of posts across the platform.

Admins can shape the discussion in the organization by creating custom streams to promote specific content to a targeted set of employees or the entire company. Additionally, admins can measure engagement across the platform with metrics to track usage and understand what content is resonating across the organization.

 While Google unsuccessfully tried to position Google Plus as a potential competitor to Facebook or Twitter, Currents appears to more closely resemble Slack or Microsoft Teams. This is not the first time Google has rolled out a product called Currents; it was previously a magazine app that went through a few iterations before becoming Google News.

At the launch next month, all Google+ users and content will be automatically transitioned to Currents with full availability taking five days. Existing plus.google.com links will continue to work and redirect to currents.google.com URLs. Meanwhile, an update to Google+ for Android and iOS will introduce the new Currents branding.

Source- The Verge