Mashable: Google says this update will help brands improve their ad relevance and performance in search results.

Google has a new trick up its sleeve to make your search ads more personalized and appealing. The company announced today that it will use generative AI to create and tweak search ads based on the context of your query.

This means that Google will use content from advertisers’ landing pages and existing ads to automatically generate headlines and descriptions that match your search intent. For example, if you’re looking for “skin care for dry sensitive skin,” Google might show you an ad with a headline like “Soothe Your Dry, Sensitive Skin” instead of a generic one.

Google says this update will help brands improve their ad relevance and performance in search results. The new feature will roll out soon as part of Google’s automatically created assets (ACA) for search ads, which launched last year.

But that’s not all. Google also unveiled a new conversational experience within Google Ads that lets you chat with Google AI to create and optimize your search ads. You can simply enter a landing page URL and Google AI will summarize it and suggest keywords, headlines, descriptions, images and other assets for your campaign. You can review and edit these suggestions before launching them. It’s like having a friendly chat with a colleague who knows everything about Google Ads.

And if you’re a merchant who wants to spice up your product imagery, Google has something for you too. It’s called Product Studio, and it’s a new tool that uses generative AI to create stunning product images for free. You can use Product Studio to request images of your products in different settings and styles, without having to do new photoshoots. For instance, you can ask for an image of your skincare product “surrounded by peaches, with tropical plants in the background” and Google AI will make it happen.

Google is clearly betting big on generative AI to enhance its advertising products and services. Whether this will translate into more clicks and conversions for advertisers remains to be seen.