How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are the challenges and opportunities?

As programmatic advertising grows in the Middle East & North Africa (MENA) region, bringing more efficiency and transparency in the process, these are all important areas of focus for the industry’s stakeholders.

Tailwind, the ad-tech company of TDG and operator of Project Agora, attempts to answer these questions and more in its annual survey on the ‘Status of Programmatic Trading’ in the MENA and CEE regions.

The findings of the survey will be released mid-March and participants will receive the full report. The Arabian Marketer is the communication partner of the survey in MENA.