Initiative MENA received global recognition for its accomplishments in media innovation at the 10th annual Internationalist awards for Innovation in Media.

The awards, which were handed out in New York City on April 3rd, are judged for breakthrough communications thinking, solving marketing problem through an innovative media strategy, and providing solutions worthy of world-class standards and results. This year, roughly 400 cases were submitted from 32 different locations worldwide. This year's winners represented the top 12% of all entry submissions.

Initiative MENA won one Silver and two Bronze. The first win was for its work on ‘Infiniti – Gone in 6 days’ earning Initiative MENA its Silver award. The two Bronze awards were for its work on ‘Mobily – Snapchat for Music’ winning a bronze, and Singapore Tourism Board - A route to the heart...through food. 

These campaigns have been shortlisted in other award festivals with Infiniti winning a silver at MENA Effie 2017 and Mobily being shortlisted at Festival of Media Global 2018.

About Initiative MENA:

Initiative MENA is a full service global media agency within the IPG Mediabrands network, the media innovation and investment arm of Interpublic Group and part of Middle East Communications Network (MCN). At Initiative we understand that advertising avoidance behavior will continue to spread, fueled by new technologies and platforms. This means brands must find new ways to connect with audiences through culture. We pride ourselves in being the premiere culturally focused media agency with a radical creative streak. 

Operating in 10 offices, Initiative MENA employs over 160 of the smartest and most diverse talent in the industry.  With almost $224 million in billings annually, Initiative services numerous best-in-class clients such as Mobily, Etisalat, Coty, Huawei, Western Union, Dubai Channels Network, Arabian Automobiles (Infiniti & Renault) and Turkish Airlines.

ABOUT THE AWARDS: 

The 10th Annual Internationalist Awards for Innovation in Media honor inspiring case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. Unlike many awards that cite the best in a single product or media category, The Awards for Innovation in Media enable all case studies to compete equally across all classifications. 

Each judge reviews approximately 15 entries per session, so case studies are given fair consideration. Several judges from different regions and industry sectors score each grouping. Top-scoring entries then go on to the next round. Winners are those with the highest point scores.