Dubai, UAE - InSkin Media, an advertising technology business that develops high-impact brand advertising formats, has signed several publisher deals and is growing its global offices, following the successful launch of its Dubai office earlier this year.

The company, which specialises in creating high impact Rich Media HTML5 formats for online branding, has signed deals with leading UAE-based publishers, including ITP, Al Khaleejiah and Gulf News.  The agreements come as the company announces the appointment of Terry Arnold to the role of Sales Manager for the MENA region.

Arnold, who is based in Dubai, is a UK national with more than 12 years’ experience in media, gained in both the UK and UAE across Out-of-Home, Print and Digital media formats.  He joins InSkin from Motivate Publishing, where he assisted with the launch of The Week magazine.  Prior to that, Arnold worked at Explorer Publishing where he sold across their print portfolio and online portal. 

With offices in Dubai, London, Hamburg, Sydney, Singapore and Hong Kong, InSkin employs more than 100 staff globally and is continuing to grow its team, with four new members joining in Australia, the United Kingdom and Germany.

Using its pioneering PageSkin model, InSkin Media creates non-intrusive branding for use on Desktop and Mobile, bringing new technology to advertisers and publishers operating in the Middle East. 

InSkin’s goal is to establish a Rich Media powerhouse in the GCC and beyond, synonymous with high-quality, market-leading creative. 

“Since launching in the UAE, we have delivered some fantastic results for our clients, including Etihad who achieved 87% viewability and a click-through rate of 3% on their branded campaign.  We have also gone live with campaigns for Visit Britain and Aldar Properties, and are anticipating similar success,” said Toby Daniell, InSkin’s Head of Sales for MENA.

Per the 2016 Dubai Lynx MENA Showcase, the rise of digital in the MENA region has resulted in significant growth predictions.

“Due to tougher than expected trading conditions in 2016, traditional media has experienced game-changing pressure – in particular, press titles, with several closing their doors this year. This is to digital's benefit, as advertisers follow users from the printed page to their screens, seeking to gain greater returns across their media buys,” Daniell added.

Globally, InSkin Media has delivered successful campaigns for more than 850 blue-chip brand clients since its launch in 2009.