This follows the launch of Ansible Singapore and Mediabrands Society in Hong Kong.

Society Singapore will encompass core disciplines of social media such as content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, and paid social.

IPG Mediabrands’ social media arm Rally will be absorbed and rebranded into the Society offering, with key clients Johnson & Johnson, National Council of Social Service and KidsSTOP.

“Our relationship with the Society team has grown from strength to strength, in which the team not only show an aptitude for creating great content but also a keen understanding on how Social can contribute to our overall marketing activities. Society deliver a great deal of expertise and a strategic approach, which allows us to make better decisions on how we can create a meaningful relationship and conversation with our community via Social,” said Marilyn Tan, marketing director, Johnson & Johnson.

Tan Xing Long will drive Society Singapore, and will report to Jacob Teo, head of digital for IPG Mediabrands Singapore.

“Society Singapore has the power to inhabit a dynamic space in the market. Consumerism is grooved by millennials, and Society is a fresh young agency driven by an agile, entrepreneurial outlook” said Teo.

“The launch of Society Singapore is a direct response to the market demand for impactful connections with end to end simplicity. It’s great to see this capability brought to life in the Singapore market following the traction and success in Australia, Kuala Lumpur, Hong Kong and the USA,” said David Haddad, managing director, IPG Mediabrands Singapore.

IPG Mediabrands also announced that Society Singapore have won the social media account for Harbourfront Centre, following a competitive pitch. This account will see the agecny led content development and community managment for Harbourfront Centre’s social media assets.