Dentsu Aegis Network has appointed Iyad Tibi as Regional General Manager at iProspect. He will contribute to the agency’s evolution, working to diversify and develop its service offering while driving regional expansion. He will report to Michael Nederlof, CEO of Dentsu Aegis Network MENA

“We are excited to have Iyad back with iProspect. His extensive experience, collaborative leadership style and entrepreneurial business spirit will be a great asset in our capability progression and expansion plans for iProspect MENA,” said Mr Nederlof in a press statement.

Mr Tibi returns to iProspect, where he previously held the position of Search Director, after four years heading Reprise MENA. With over 14 years of digital experience in branding, direct response, strategy planning & execution, operations management and technology on-boarding, he brings regional knowledge and expertise. With a focus on digital performance marketing, he has worked with agencies such as DigitasLBi and Publicis.Sapient’s Flip.

He will spearhead the regional iProspect management team, which is led by Ozal Ergen in the UAE, Ruark Williams in Saudi Arabia and Mourad Elsioufi in Egypt, respectively. The launch of iProspect in Saudi Arabia and Egypt bolsters the digital capabilities already offered by sister agency Carat in both markets, as well as Isobar in Egypt. Together the brands will leverage Dentsu Aegis Network’s operating model in these markets for an integrated offering across all communication platforms, with the experience and expertise of dedicated specialists across media, digital creative and digital performance.

“Driving integrated business performance solutions for some of the world’s largest brands is something I’m experienced in and it’s great to be back leading iProspect’s regional operations. I am excited to start fostering a pioneering culture at iProspect MENA, delivering measurable success for our clients and building iProspect into the region’s leading digital performance marketing agency,” Mr Tibi added.

In his new position, he will focus on expanding iProspect’s product offering, winning new business and sustaining organic business growth across key clients including General Motors, Mastercard, Microsoft and Philips. He will also be tasked with scaling the newly launched iProspect operations in Saudi Arabia and Egypt where iProspect has introduced a complete suite of digital marketing services to market, including search optimization, performance, content, online customer conversion strategies, comparison shopping engines and social.