Ipsos, the leading research company in the Middle East and North Africa, has launched its Out of Home (OOH) media measurement service in the region, introducing the latest methodology and technology. The importance of OOH and the increase of digital Out of Home panels have necessitated a new focus on accurate, time-based measurement.

Banking on the company’s international expertise in measuring this type of media in major advanced markets across the globe, Ipsos will be using the same methodology to provide the most accurate results.

The main objective of the measurement is to provide media and advertisers with a holistic overview of how OOH Advertising Assets Locations are performing in terms of traffic, visibility, impacts, interactions, and positioning.

In addition to Ipsos’ Media Measurement Services, the OOH Measurement will be offered in multiple markets in 2021, starting with UAE, KSA, Kuwait, Qatar, and Morocco and will then be rolled out to other countries.

“OOH media is now the talk of the town, a lot of Advertisers are spending a lot of money on this important media, without having a proper measurement. Levering on our global experience, we decided to prioritize the measurement of OOH in this region, based on the positive feedback that we have received from major stakeholders,” explained Elie Aoun, Media CEO at Ipsos in MENA.

Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

Source- Press Release

Country- UAE