Jensen Matthews is shaking the advertising rules with its first global ad campaign "Soar Higher" leading the way into a new minimalistic approach to visual advertising.

The global PR agency based in Dubai revealed this month the new brand identity. Following the announcement of its global expansion and new logo, the campaign was kicked off with the powerful ad "Soar Higher".

The innovative design behind the branding campaign is defying the rules of advertising by bringing a simple and sophisticated black and white theme, with a powerful image of the iconic landmark Burj Khalifa.

"The creative artist behind the Soar Higher campaign understood our global vision from Dubai we link the world" said Loredana Matei the Founder of Jensen Matthews PR.

"Soar Higher" striking campaign was created by an independent Australian designer. Using an innovative  "no-comment" approach, the ad is symbolizing the core values of Jensen Matthews brand.

"We wanted to communicate visually the commitment we have towards innovation and continuous growth for both Jensen Matthews and our clients. " said Loredana in a statement.

 Jensen Matthews is currently expanding In the APAC Region by acquiring 4 PR local agencies in Australia- Sydney, Singapore, Japan and South Korea. 

About Jensen Matthews

Jensen Matthews is a leading Public Relations and Corporate Communications agency based in Dubai and operating in Hong Kong and Singapore.

Jensen Matthews is specialized in PR, corporate communications, and crisis management anticipation for financial markets, construction, mergers, corporate transactions, capital raise, IPO, oil and gas, government and public affairs management.