Publicis Media has hired Kate Bower to lead the Strategic Studio practice in the UK with David Hackworthy of Saatchi & Saatchi. Bower will head up the client-centric capability and will be responsible for identifying and delivering key Power of One strategic opportunity for Publicis Groupe’s UK clients.

Reporting to Sue Frogley, Publicis Media UK CEO and Richard Hartell, the global leader of the Strategic Studio, Bower will work closely with Hackworth and other senior strategy leads from across Publicis Groupe’s solution hubs who will be charged with unlocking the Groupe’s full strategic firepower for the benefit of clients. Bower has impressive experience having worked in a number of senior global roles, most recently as Global Chief Strategy Officer for IPG in New York.

Sue Frogley, said that this is going to be another significant hire for the company as Publicis Media accelerate the activities in the  UK Groupe model and evolve the  Power of One approach. Kate is a super smart strategist and he believed that she will bring top-level thinking and joined up strategic solutions for the clients. Led globally by Richard Hartell, Strategic Studio is a diverse, multi-disciplinary strategy and innovation practice focused on developing growth strategies for clients that connects marketing and business transformation.

Kate Bower, Publicis Media UK’s Head of Strategic Studio, said Publicis Groupe is creating new frontiers in the marketing and advertising world with the clearest, simplest and most effective proposition in the marketplace. She also added that she was all excited to get started in this role to help evolve, solve and transform clients’ businesses through the company ’s unique Power of One approach.