The Kingdom of Saudi Arabia has seen tremendous growth in several areas including technology, entrepreneurship, sustainable tech, healthcare, aviation, education, and Fintech.

Reem Masswadeh, Head of Communications, The PR Academy, MENA, said, “The rise of the Kingdom is no surprise for people like us who have lived in the Middle East and seen the transformation in the past decade. With its future-focused and highly adaptive government policies, the country was well on the path to reaching these heights before it became the talk of the global towns.”

Talking about the country’s journey in communications, Masswadeh said, “As a communications professional I’ve followed the journey of Saudi closely – to be precise, I’ve keenly observed how the country’s communication industry has taken shape, adopted all things digital, wore tech on its sleeves, and witnessed a sharp transformation in Social Media landscapes over the past few years.”

It is notable that, in 2016, when the country announced the Saudi Vision 2030, all eyes were on how the communications and the media industry is poised to change. The strategic framework defines the path towards excellence in various fields, but the target of developing media industries with an allocated budget of SAR 3.3 billion was the most interesting development for the industry not just within Saudi but across the region.

Since then, the country has been keen on nourishing a workforce that can take the sector to greater heights, making inroads into the virtual world, which is today just as important as the physical one.

“The launch of the PR Academy MENA coincides with an era where Saudi is looking forward to nurturing professionals in communications that are digitally well equipped and capable of taking on challenges head on. The certified courses offered by the Academy fit well into the path of growth and development that the country has taken. We look forward to collaborating with new partners in the industry and beyond and contribute in the Kingdom’s journey to success,” Masswadeh concluded.