Publicis Media elevates Natalie Cummins & Mark Howley in management reshuffle

Publicis Media has refreshed its top team with the promotion of Mark Howley to the newly created role of chief operating officer and the elevation of Natalie Cummins to the role of chief executive officer at Zenith UK.

Spearheaded by Publicis Media CEO Sue Frogley, the dual moves will see Howley tasked with growing client business by fostering greater collaboration between agency brands and practices as well as boosting business performance at Publicis Media.

Howley wrote: “I strongly believe we have the right model to help clients build momentum and growth and in my new role supporting Sue I hope to be able to contribute significantly in building out our model quickly and at scale.”

Cummins, who joined Zenith on a graduate program and has worked with clients such as BA, Costa and O2, added: “I’m chuffed to bits to take the role of CEO of Zenith in the UK and hope to continue the great work Mark has done across the agency. We have fantastic clients, world class people and genuinely unique products.”

Cummins has held the title of managing director since 2015.

Frogley will oversee the migration of 2,000 Publicis Media staff to the former BBC HQ at White City, London early next year.