Mark D’Arcy has been named as the new leader of Facebook’s global business marketing team. As vice president of global business marketing and chief creative officer (CCO), he will be responsible for managing a global team and will oversee all marketing functions for the global business marketing organization, which includes four regional and six centralized functions.

D’Arcy has been with Facebook for seven years leading the social giant’s Creative Shop and in his expanded role as CCO, he'll lead the creative efforts for Facebook's business across global business marketing. He will also continue his leadership role within the Creative Shop and will co-lead the team with Carolyn Everson. In a statement, the company said that D’Arcy will bring the same exceptional storytelling and the brand building he's provided to clients to Facebook's business marketing efforts.

David Fischer, vice president of business and marketing partnerships at Facebook said that the company is delighted to welcome Mark to this new role. D’Arcy is a proven leader and talented storyteller who will bring a vital perspective to Facebook ’s business marketing programs. D’Arcy in his response said that he was thrilled about the opportunity to lead the global business marketing team. It's an exciting challenge to develop new marketing programs and tools for all businesses – from the world's most established brands to small businesses and entrepreneurs – that use the company’s our platforms to grow

The Business Marketing organization drives the narrative around Facebook for Business and the company’s Ads and Partnerships solutions around the globe, and D’Arcy’s role will help unlock growth with Facebook’s marketers, advertisers, and partners through the development and execution of a global marketing strategy and plans. During his tenure at Facebook and throughout his career, Mark has worked closely with the ad industry, establishing Facebook's Creative Council in 2012 and joining the board of AdColor. Before he came to Facebook in 2011, he was senior vice president of Time Warner as well as the president and chief creative officer of Time Warner's Global Media Group.