Meraas has tapped independent agency Digital Willow, which is expanding its footprint in the Middle East with this win.

“We are confident that our partnership will be a fruitful one, with our efforts to date being focused on two parts of the Meraas Leisure and Entertainment division: DXB Venues and Hub Zero,” says the agency in a statement.

Digital Willow has been tasked with driving the digital marketing and media strategy efforts for the brand, with a focus on boosting its e-commerce and footfall. “We have created a multi-layered plan combining various digital marketing techniques to increase sales and ensure continuous growth,” adds the agency.

Paul Parker, general manager of Meraas Leisure & Entertainment says: “We’re delighted to be working with Digital Willow on these two exciting projects. We pride ourselves on delivering our customers the most innovative Leisure and Entertainment offerings in the market and having Digital Willow within our agency roster helps us to better target and engage with our audience”.

Digital Willow’s services for Hub Zero and DXB Venues include e-mail marketing, content planning, media planning, influencer marketing, marketing automation workflows, social media, search marketing, proximity marketing, programmatic marketing, video marketing and conversion modeling.