Mashable: The company announced modifications to the distribution process of games within our organic discovery experiences.

Meta has unveiled a fresh distribution approach for Instant Games (IG), enabling developers to directly release their games to Facebook users, regardless of the game's early development phase.

In a blogpost, Meta declared, "We are introducing a pathway for Instant Games developers on Facebook to launch their games directly to users, even if the game is still in its initial stages of development, which would have previously been hindered by the Quality Guidelines."

Additionally, the company announced modifications to the distribution process of games within our organic discovery experiences.

The tech giant has implemented a new process that includes the Play Lab tier, enabling games that previously failed Quality Review to be launched on the platform. This will allow them to gain users, receive feedback, and experiment.

Additionally, the company has introduced the Play Tab tier for higher-quality and high-performing games, which will be distributed across organic discovery surfaces and available for promotion in editorial units. IGs in the Play Lab tier will be hosted on the Facebook Play platform but will not be distributed via the company's organic discovery or editorial surfaces.

However, they can still create a game page and grow their player base through paid user acquisition, social discovery, and community building. Furthermore, Meta has launched the Facebook Stories API, which enables developers, creators, and brands to create and share Facebook Stories directly from a third-party desktop or web app.

Meanwhile, the ban on "behavioural advertising" initially imposed by Norway, a non-EU member, has been extended by the European Data Protection Board (EDPB) to include all 30 countries within the European Union (EU) and the European Economic Area (EEA).

This decision, announced on Wednesday, presents a significant challenge to Meta Platforms, the US tech giant responsible for Facebook and Instagram, both of which have strongly opposed efforts to limit this contentious advertising practice. Meta could potentially be fined up to 4 per cent of its global revenue under the expanded ban, as mandated by the Norwegian data regulator.