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Meta now enables third-party apps to directly share reels on Facebook
7 Apr, 2022 / 11:28 am / Meta

Source: https://gadgets360.com/

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gadgets360: Many third-party apps have already implemented the feature, Meta claims. Smule, Vita, and VivaVideo are just a few of the more popular names.

Meta recently announced the expansion of the Facebook Reels features to more than 150 countries in order to assist creators in expanding their audience. According to a report, Meta has now introduced a new "Sharing to Reels" feature for developers to allow third-party apps to post directly to Facebook in an attempt to make short-form videos easy to find and share.

It's very simple to share with Reels. Users will be able to create and share reels with a single tap of a button, eliminating the need for them to download and upload video content later. Meta believes that the new feature will assist people in growing and reaching new audiences on Facebook.

In the same way that the popular Sharing to Stories feature allows third-party apps to post stories directly to Facebook, Meta explained in a blog post how Sharing to Reels builds on that functionality. It is possible for both Android and iOS app developers to upload video clips directly to Facebook for public viewing there. Meta has set up a dedicated page for developers to learn more about how to use the feature.

Many third-party apps have already implemented the feature, Meta claims. Smule, Vita, and VivaVideo are just a few of the more popular names. It's a safe bet that Meta hopes that more developers will start using the new feature in the days ahead.

The transition is yet another indication of Reels' growing importance, and how Facebook has attempted to emulate the same strategy it used with Stories. In recent months, Facebook has pushed Reels into nearly every aspect of its service, much like it did with Stories when Snapchat was the company's main rival. With Facebook losing users to TikTok, Meta CEO Mark Zuckerberg has put a lot of faith in Reels' success. He stated last fall that Reels would be "as important for our products as Stories" and that the company's "North Star" would be reorienting its service to appeal to younger users.

However, incentivizing users to post original content rather than ripped-off TikTok clips has proven difficult for the company. Instagram, which has had Reels the longest, announced a year ago that it would stop promoting videos with watermarks from other apps, but the service is still full of recycled TikToks. Adding a "Reels'' button to other content creation apps is unlikely to solve the problem overnight, but it may help bring in some non-TikTok-created clips.