The Middle East’s digital industry is currently enjoying continuous growth fuelled by increased enthusiasm from consumers who are ready to quickly embrace new digital offerings, thus transforming the region into a potential digital hub.

By 2025, the Middle East is estimated to have 160 million potential digital users that will largely contribute to rapid economic growth as more countries in the region with higher GDP are able to spend more on digital adoption.
A recent report published by the Global Manufacturing and Industrialisation Summit (GMIS) and conducted by PwC noted that digital transformation could generate USD 16.9 billion in extra revenue each year for companies in the Middle East from 2017 to 2021, as well as a further USD 17.3 billion in annual cost savings and efficiency gains.

Andrej Vckovski, CEO of Netcetera, says that the readiness of the UAE population to adopt new technology and the capacity of government leaders and organisations to spend on technology will position the Middle East into a rapid digital transformation.

“The last decade saw the accelerated pace of technology in the region. The business environment and steady growth of the UAE economy were perfect for Netcetera to establish presence in the region and it has been a very good business decision. After an initial phase driven mainly by technology, with our clear industry focus we have established a strong position also in the vertical markets. Today, our strong industry-knowledge is combined with our ability to successfully master technical challenges in the digital age,” said Mr Vckovski.