The Ministry of Health and Prevention (MoHAP)has launched the world's first Metaverse customer happiness service center at the Arab Health 2022, the first experience of its kind in a health exhibition in the world.

The step ushers in a new era of digital reality and human-computer interaction in government health care services, by enhancing the integration of the real, virtual and digital world.

The Ministry’s stand at the Arab Health being held at the Dubai Trade Center from January 24 to 27, will be a unique stage to showcase this unique technology and test the performance of virtual activities that provide real experiences in one of the most innovative and future initiatives launched by the ministry.

Although the full version of the MOHAP MetaHealth platform is expected to be launched by mid-2022, visitors to Arab Health 2022 will have the opportunity to instantly teleport into the world of MetaHealth and choose to speak with a real employee from the Customer Happiness Center in a must-try experience.

Journey of Metaverse Customers

The ministry of health receives visitors at its stand at Arab Health 2022 and invites them to experience MetaHealth to learn how the ministry is well prepared for the future and its commitment to providing services beyond expectations.

The new technology also provides an opportunity for customers to join the MetaHealth space and move from their current location to the Ministry’s virtual Customer Happiness Center, without actually crossing the distance between the two areas. Customers, then, can request information, submit documents, pay fees and more, with the actual faces of users being displayed in the virtual room instead of avatars.

The new service also provides a tangible solution for the people of determination who are unable to move physically from their homes to one of the Ministry's customer happiness centers and finish their transactions smoothly.

Accelerating innovation

"The UAE wise leadership is keen to keep pace with and explore future changes and transformations to actively contribute to shaping and making them, as an important priority and a key pillar of future government services," said HE Abdul Rahman bin Muhammad Al Owais, Minister of Health and Prevention. "The UAE has been a pioneer in accelerating innovation in all vital sectors, including health, while the ministry of health was one of the leading and active authorities in the Fourth Industrial Revolution technologies, which focus on artificial intelligence, blockchain, virtual and augmented reality."

Promising health sector

Al Owais added: "Today, we are experiencing the world of "Metaverse", with the launch of the world's first virtual customer happiness center in the three-dimensional digital space, in the first experience of its kind, in preparation for a new and promising future health sector through Arab Health, one of the largest international exhibitions."

The UAE health minister asserted that Virtual Reality technology will play a more important role in the future of the UAE during the next fifty years, especially in light of the development of advanced digital infrastructure, which is one of the best in the world.

Virtual digital transformation

"The flourishing of digital transformation in the government sector pushes us forward to continue achieving the goals and aspirations of the UAE to lead the artificial intelligence and virtual reality sector, which places the country in a perfect position to attract and use advanced technologies, especially Metaverse," said Dr. Muhammad Salim Al Olama, Undersecretary of the Ministry and Chairman of the Board of Directors of the Emirates Health Services.

Al Olama pointed out that the field of customer service, which the ministry is reinventing within a sustainable virtual environment, is the best convenient and safe model for receiving customers in the ministry and completing their transactions in a decentralized digital platform.

He added: "Arab Health 2022 is a platform for innovations in the health field, and we are pleased to announce through this global event the launch of the world's first virtual health licensing service center. "Metaverse" technology addresses the needs of customers in the three-dimensional digital spaces in an easy way, while enjoying a digital and interactive sensory experience."

Al Olama explained that the ministry intends to expand the range of services it provides through the virtual environment offered by this innovative technology, so as to continue its pioneering journey towards the improvement of the quality of life of the community.