The growth rate in the digital media industry has seen a billowing surge which is higher than that of the traditional media globally . It is expected to continue doing so in the future as well.  EY-FICCI Report predicts a 22 percent growth in the next fiscal year.

So far, Digital media has been largely selling the demands of its users to advertisers. As a matter of fact the cost of creating quality and rich contents have become a challenge .User privacy is also another area where the digital media suffers set back in view of growing concerns in social media platforms. It is becoming increasingly important for digital publishers to experiment and monetize in new and innovative ways.

Monetization has faced many ups and downs but still it’s a huge opportunity for publishers to generate revenue from their websites and social media platforms. Advertisement is lucrative and still brings huge revenues to businesses. Publishers have a number of options to choose from a wide number of income generating ways.

Not too long ago, digital was merely an appendage to most traditional media companies. But over the last few years, the transformation in user’s pattern has ensured that digital has become a necessity for all media organizations around the globe. Advertisements are perhaps not going to go away anytime soon and may remain a strong backbone for many publishers.

No matter what your approach to monetizing your blog, newspaper or digital media portal is,  it’s necessary to keep certain important points in your mind. Even if you have a website or You Tube channel with unique content and if you can’t monetize it properly then your revenue graph will be on the lower side. You cannot keep your website or channel just to gain popularity. Revenue generation is one of the key for a successful business.  . You need to define the monetization model for your digital media resource, as every business has to create revenue.

In the modern economy, digital content can be projected as the product itself. Engaged users and loyal clients highly value content relevant to their interests, they are ready to pay money for access to it. The technicalities involved are not as complicated as every problem has a solution on your fingertips. Google Adsense can be an ideal option if you can generate visitors to your site or channel.

This feature includes relevant banners or text ads to your site and pays you for the number of impressions or clicks. Search engine defines which ads will be relevant to your resource using keywords. For greater revenue, your digital media resource has to be popular. To make $100 per day, you need to have at least 150.000 unique visitors per month.

Omnes' Editor