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William Murray Hamm has created a new brand identity for Hirsh London ,the Mayfair luxury jewellery house. Hirsh London is all set to celebrate its 40th anniversary in 2020. The luxury Jewellery house was founded in 1980 by Anthony and Diane Hirsh and the business is now run by their son Jason Hirsh and his wife Sophia, who have grown the brand into a thriving company that is anchored in the heritage of London jewellery houses, combined with wit, technical innovation and contemporary appeal.
William Murray Hamm (WMH) was appointed to create a huge market for Hirsh with its advertisement and promotional campaigns. A strong, bold and clearly defined brand identity and campaign to capture every arena across print, environment, and digital platforms is what Hirsh expects from WMH.
Hirsh London is well known and well reputed as one of London’s most respected jewellery boutiques. Its speciality lies in its large variety of rare, unusual, natural coloured gemstones which the owners go that extra mile to get it. Every design has its own uniqueness which only Hirsh can make. Purity ,quality and uniqueness is the key word for Hirsh. Customer satisfaction is another area where the jewellery house excels. Now they are going for more coloured designs to cater to the needs of the engagement ring market.
Garrick Hamm, WMH’s Creative Director, says “Hirsh London designs and produces the most exquisite and joyous jewellery using natural coloured stones. They are immensely creative and have a wonderful Britishness to them. Our new brand campaign captures their spirit at the same time as giving them visibility and cut-through in a sea of mainstream, luxury jewellery sameness.”
“We were impressed with the creative direction that WMH took. They understood the very personal nature of our business, the care we put into selecting each of our gemstones, and our commitment to excellence in craftsmanship. We also liked their ethos of working with one company in each industry, rather than specialising in one sector. This has enabled them to come up with a fresh approach in fine jewellery marketing, which we are confident will carry our business forward as it continues to grow into one of London’s most respected jewellery houses,” said Sophia Hirsh, Managing Director, Hirsh London.
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