As part of its commitment to driving innovation and a digital-first strategy across its business, Rolls-Royce has appointed Ogilvy UK's specialist B2B practice to handle its advertising, social media and content needs. Rolls-Royce plc has chosen Ogilvy’s specialist B2B practice, as part of its commitment to driving innovation and a digital-first strategy across the business.

The agency will cover Rolls-Royce plc’s creative content requirements across all business units, globally. The agency is tasked with bringing to life the company’s proposition of creating innovative, powerful and efficient technology solutions in an ever-changing environment.

Ogilvy won the account in a competitive pitch, where Rolls-Royce plc was impressed with their industry knowledge and full service capabilities alongside an enthusiastic, committed and experienced team to support its requirements.
Sam Williams-Thomas, Head of Business to Business, Ogilvy UK commented: “We’re delighted to be working with such a pioneering and innovative British brand and one of the world’s leading industrial tech companies. And we’re looking forward to working closely with the Rolls-Royce team in support of their digital-first strategy.”

Dan Codd, Head of Marketing Communications – Civil Aerospace, commented: “We were impressed with both the capabilities of Ogilvy and the team’s passion and knowledge of the industry. We’re looking forward to working with them to take our market messaging to the next level.”