Building on its work history with Emerging Markets Intelligence and Research (EMIR), OMD has entered into an exclusive agreement with the MEA-based firm. The partnership is designed to provide brands with market insights and analysis to better inform their business and communications planning and make sharper investment decisions. The EMIR relationship is the latest in the OMD pool of data and insights-based resources.

EMIR, which was founded in 2013 by Trevor McFarlane, a former senior editor at the Economist Intelligence Unit, produces analysis on regional trends, focusing particularly on the business impact of regional economic, political and governmental developments. OMD’s clients will now have access to exclusive market and governmental intelligence, quarterly strategy briefings and one-on-one support services on the analysis of opportunities and challenges within their sector.

“At EMIR, we aid top-tier business leaders in the private sector predict, understand and act on government plans and changeable economies, while also showing commitment to local markets. We have partnered with OMD on a number of projects and events for the network’s clients, so it is a pleasure to be able to extend our collaboration further now and elevate the role of insights in driving strategic decision-making across the region,” commented Mr McFarlane.

“Our ‘Insights.Ideas.Results’ motto has always been our guiding principle and philosophy at OMD, so naturally we strive to sharpen each of these facets with the best resources available. Today, we operate in a world that is rich with data and insights and it’s our role, as a strategic partner to some of the world’s biggest brands, to access this intelligence and extract its value for our clients. This allows us to collectively make even more impactful decisions going forward and, ultimately, deliver better marketing performance and business results,” commented Nadim Samara, CEO of OMD UAE.