Omnicom Media Group-owned agency OMD India has appointed Priti Murthy as CEO to strengthen its leadership.

In her new role, Murthy will lead OMD across all business functions with a focus on building and leading future-ready teams, managing client relationships and securing new business and growth.

Murthy worked at Maxus for 13 years where she led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology and psychology to solve real-life business problems.

According to the agency, Murthy's forte lies in transforming businesses by facilitating brand teams to work through key challenges and achieving business objectives. She will report to Torie Henderson, CEO, Omnicom Media Group, SEA and India.

Murthy commented on her new role: “It’s a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”

Stephen Li, OMD’s APAC CEO, said: “Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India."

Harish Shriyan, chief operating officer (COO), Omnicom Media Group India added, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India.’’

Omnicom earlier promoted Mamatha Morvankar to chief investment officer to manage strategic partnerships in India.