OSN, together with Socialize, has launched a bold campaign that states unequivocally that House of Cards Season 5 is only going to air on their network – and not on Netflix.

Majd Abi Ali, Head of Social Media at OSN, explained that the purpose of the campaign is “to tell people in an engaging, entertaining way that we’ve retained the exclusive rights to House of Cards Season 5.” He added that “this is just one example of how OSN puts its customers first. Combined with lower prices, this deeper, richer and exclusive content is giving our customers even more value for money.”

The campaign includes an animated Declaration of Independence, featuring a Kevin Spacey sound-alike voiceover – seeded through the TV network’s social channels, as well as regional influencer channels: https://www.facebook.com/osn/ videos/450453011974733.

Aurelien Fonteneau, Group Account Director at Socialize, said “everyone at OSN recognized that this was an opportunity to be creative and to stand out on social, which made it a fantastic campaign for us to work on.”

House of Cards Season 5 will be airing live on OSN Series First HD between May 31 and June 2, with the digital campaign going live on May 25th for 10 days.

About Socialize
Socialize is a digital marketing agency that works with brands to bridge the gap between shifting technology and cutting-edge creative ideas.