Product of the Year has partnered with market research firm Nielsen as the official research company to conduct the Product of the Year yearly surveys across the MENA region.

This strategic partnership is to provide participants from consumer goods and services companies with findings on the latest product launches in the MENA region.

The Product of the Year award supports businesses in differentiating themselves from competition and helps them identify new opportunities to drive growth.

The Product Of the Year survey methodology to be used is face-to-face interviews; and the results that will identify the winners are based on three key metrics: innovation, attractiveness and purchase intent.