Mashable: Google is also developing a new search engine that promises to deliver a more personalized experience for users.

According to a recent report from the New York Times, Google learned in March that Samsung was considering a switch to Microsoft's Bing search engine as the default search engine for its Galaxy smartphones and other devices.

In the race to bring the best AI capabilities to web search, Google is feeling the heat after the recent launch of ChatGPT-powered Bing. As Samsung is reportedly considering replacing Google with Bing as the default search engine on its Galaxy devices. To stay in the game, Google is now scrambling to upgrade its existing search engine with AI features under Project 'Magi'. This news reportedly caused "panic" at Google because the company receives $3 billion annually from Samsung to be its default search engine.

Although talks between Samsung and both Microsoft and Google have not been completed, the possibility of losing Samsung as a client has prompted Google to develop and add more AI search features to its existing search engine.

Google is also in the midst of developing a new search engine that promises to deliver a more personalized experience for users. According to reports, the search engine will be powered by artificial intelligence (AI) technology and anticipate users’ needs by learning what they want to know based on their search queries. The new search engine is still in the early stages of development, with no set timeline for release. However, the project has already showcased Google's ambition to reimagine the search experience and introduce new AI technology to phones and homes worldwide.

The development of the new search engine is being led by a team of designers, engineers, and executives. The engine promises to offer lists of preselected options for objects to buy, information to research, and other relevant information. It will also be more conversational, making it feel like talking to someone rather than a machine. This marks a significant departure from Google's previous attempts to personalize search results, which were limited in their effectiveness.

In addition to the new search engine, Google is working on Project Magi, a project that aims to add new features to the existing Google Search. The project is being developed by a team of over 160 employees and will allow searchers to complete transactions such as buying shoes or booking flights. It will also allow users to answer questions about software coding and write code based on their requests. This development opens up a new revenue stream for Google, as it can incorporate search ads into the financial transactions carried out on the platform.

Google is also exploring other projects, including Google Earth's mapping technology with AI, search for music through a conversation with a chatbot, GIFI, which uses AI to generate images in Google Image results, Tivoli Tutor, which teaches users a new language through open-ended AI text conversations, and Searchalong, which lets users ask a chatbot questions while surfing the web through Google's Chrome browser.

In a statement, Lara Levin, a Google spokeswoman, said that the company was excited about bringing new AI-powered features to search and would share more details soon. However, not every product idea leads to a launch, and Google is known for testing and experimenting with various projects before launching them.

The public debut of Google's Magi is expected to take place in May, likely at the company's annual Google i/O developers conference. About one million users in the United States will have access to the new AI features at launch, with support for up to 30 million users expected by the end of 2023.

Despite the possibility of losing Samsung as a client, it is not yet clear whether the company will switch to Microsoft's Bing search engine or remain with Google. However, this situation has prompted Google to focus on developing and adding more AI features to its search engine. As the search continues to evolve and change rapidly, it will be fascinating to see how search ads, SEO, and other forms of marketing adapt to keep up with the changes.