Publicis Groupe has announced the acquisition of Optix ME, a leading UAE post production company. This latest acquisition will further enhance the Groupe’s cutting edge creative offerings, enabling it to continue delivering transformative work through end-to-end production solutions. The acquisition was led by Publicis Groupe’s Global Mergers and Acquisition team along with the support of Prodigious’ local team.

“We are always enhancing our brand proposition to deliver future-proof work that is both exciting as it is transformative, and we believe that Optix ME will bring a fresh perspective to our already robust production offering. Our combined creative prowess will continue to power our creative leadership in the marketplace,” said Raja Trad, Chief Executive Officer, Publicis Communications Middle East and Africa. “We believe that our aligned vision, as well as the skill and passion Optix ME brings to the table is a perfect fit, and I am delighted to welcome them to the Publicis family”.

Optix ME will be managed and operated by Prodigious ME under the brand name Optix ME. Existing Optix ME employees will continue with the brand, and former partner Raul Skopecz will assume the role of Regional Post Production Director at Prodigious ME. Optix ME will continue working with its existing clients and, as part of Prodigious ME, will further amplify its footprint across the region more opportunities outside the group. 

“We are constantly on a mission to diversify our offerings to encompass all production disciplines. Optix ME has deployed modern technologies, and is constantly optimizing and improving workflows to stay current with technology trends. Harnessing this expertise will enable Prodigious to expand our portfolio and include a wider spectrum of production competences,” said Sami Saleh, Regional managing Director, Prodigious ME.

Optix ME has worked on popular regional and international campaigns for clients such as Nestle, Ferrero, McDonald’s, Huawei and Volkswagen to name a few. In the region, Optix MENA created the popular McDonald’s Promoticon campaign, as well as Huawei’s Portraits campaign among many others. 

About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering.

Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Blue 449, Performics), Publicis.Sapient (SapientRazorfish, DigitasLBi, Sapient Consulting) and Publicis Health. These 4 Solution hubs operate across principal markets, and are carried across all others by Publicis One, a fully integrated service offering bringing together the Groupe’s expertise under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.

About Prodigious

Prodigious is a cross-media content production platform that brings together specialist production expertise across different production disciplines, enabling us to design, produce and deliver brand content across all channels, using the best talent, tools and workflow processes. The result: seamless global brand execution across all markets without compromising creative quality.

We call this brand logisticsTM, our unique service offering that combines cross-media production, global campaign delivery, smart processes and cost optimization and uncompromised creativity helping brands meet the challenges of an increasingly diverse, complex and global media landscape.

We build production solutions for marketing and procurement teams allowing their campaigns to look great, reach further, work harder and cost less!