Publicis One has announced the launch of a creative solution hub called Prodigious in Malaysia, which brings together specialist production expertise in the production of branded content, video, digital and print under the same umbrella.

The global communications enterprise, which is part of Publicis Groupe, also announced that Koh Kiam Seng will lead the hub and be responsible for the overarching workflow processes, oversee and manage total process coordination of digital print production solutions, AV production, digital web production, as well as provide technical production consultations to external creative and brand management leads

The hub aims to help brands meet the challenges of the global media landscape through design, production and delivery of brand content across all channels, using the best tools and workflow processes to provide seamless global brand execution across all markets, delivered with agility and to the highest creative standard.

“We have huge ambitions as we launch Prodigious in Malaysia. We have made significant investments and put together a team of the best talent, technology and equipment to deliver world-class quality content production for our clients. I am confident with Prodigious we have the most progressive content production company in Malaysia,” said Koh.

Added Tan Kien Eng, chief executive of Publicis One Malaysia: “We are delighted to introduce Prodigious to the Malaysian market, offering its services across agencies as well as to direct clients. The introduction of Prodigious will better help brands and our clients meet their content production challenges in the current media landscape and economic climate that calls for scaled down marketing budgets.

“Demand for video, digital and print-led branded content is surging in Malaysia and with the launch of Prodigious, we aim to bridge the gap by offering clients out of the box creative content production solutions that showcase significantly in quality, in-line with the expectation of creative and of clients. The team at Prodigious Malaysia have incredible talent and we are committed to provide our clients with the best cross media productions that make an impact in the industry.”