Visitors to Dubai's Arabian Travel Market (ATM) are in for a futuristic treat as they will have the opportunity to engage with the second generation of the world's pioneering AI-powered cabin crew, Sama 2.0, courtesy of Qatar Airways. Set to take place from May 6 to 9, 2024, at the Qatar Airways pavilion in Hall No.2 of the Dubai World Trade Centre, the event promises an immersive experience for travellers.

Sama 2.0 represents a significant leap in technology, offering real-time assistance to travellers by answering questions, providing curated travel experiences, offering destination information, support tips, and much more. This digital human crew will be at attendees' disposal to enhance their understanding of Qatar Airways' offerings and provide personalized support.

Ever wondered how #QatarAirways is continuously reshaping the future of travel?

Meet us at @ATMDubai to learn the answer with fully-immersive experiences designed to captive all your senses.

@DWTCOfficial , Hall no. 2 ME1450
6-9 May 2024

For more information:… pic.twitter.com/g8sSyHsTFE — Qatar Airways (@qatarairways) April 28, 2024

Qatar Airways customers will also have the opportunity to virtually interact with Sama 2.0 through the airline's innovative digital platform, QVerse, or its dedicated app, ensuring accessibility and convenience for all.

The introduction of Sama 2.0 follows the regional carrier's unveiling of the holographic virtual cabin crew at ITB Berlin earlier this year, signalling Qatar Airways' commitment to leveraging cutting-edge technology to enhance customer experience and engagement.

Have you spoken to Sama yet – the first #AI #digitalhuman cabin attendant built for @qatarairways?

She ensures customers get the same level of personal care & attention, whether discovering their next vacation in the #QVerse or relaxing at 30,000 feet https://t.co/jW5HLXSNv3 — UneeQ (@UneeQAI) April 19, 2024

In addition to this groundbreaking development, Qatar Airways recently announced the appointment of Badr Mohammed Al-Meer as the group CEO, succeeding the esteemed Akbar Al Baker. Al-Meer's leadership comes at a pivotal moment for the airline as it continues to innovate and adapt to evolving market demands.

In a recent statement, Al-Meer shared insights into the airline's plans, highlighting the imminent introduction of a newly-designed first-class cabin. Drawing inspiration from both commercial and executive jet experiences, Qatar Airways aims to redefine luxury travel with this innovative offering, set to be unveiled soon.

With Sama 2.0 leading the charge in customer engagement and service innovation, coupled with Al-Meer's strategic vision for the airline's future, Qatar Airways remains at the forefront of the aviation industry's digital transformation, promising an exciting journey ahead for travellers worldwide.