SAMACO, the premium car dealer in Saudi for Audi, Bentley, Bugatti, Lamborghini, Porsche and Volkswagen launched the Customer Experience innovation to help and support their customers and deliver the best-in-class customer services as the first automotive dealer in Saudi Arabia with Amazon Web Services (AWS) and ThingLogix Solutions.

“Artificial Intelligence (AI) technologies becoming imperative for businesses to maintain a competitive edge. It is claimed that, by 2035, AI will have the power to increase productivity by 40% or more” Said, Abdulla Attas, SAMACO GM of IT, Business & Digital Transformation.

Businesses are greatly relying on AI for automating business functions across customer service, sales, and marketing verticals. According to Accenture reports, “50% of consumers no longer care if they are dealing with humans or AI-enabled assistants”. It allows businesses to provide better prompt assistance at various touchpoints of the customer journey.

By deploying chatbots for customer service, SAMACO can meet the topmost customer expectation i.e. getting 24×7 support. Real time customer engagement increases their satisfaction rate. Thus, a customer service chatbot delivers a superior experience.

SAMACO chose AI chatbots as an integral part of customer service for several reasons, the biggest being time saving.  Since chatbots answer simple questions quickly, the services and support team have more time to tackle more complex queries which will improve the organizational performance and productivity in addition to customer satisfaction and happiness.

Bots will help SAMACO save operational costs and improve response time that enhances customer service.

AWS offers a broad set of machine-learning services and supporting cloud infrastructure, putting machine learning in the hands of every developer, data scientist and expert practitioner. Named a leader in Gartner's Cloud AI Developer services' Magic Quadrant, AWS is helping tens of thousands of customers accelerate their machine learning journey with the help of AWS partner ThingLogix in this domain.