Samantha Bartel, Managing Partner & CEO Instinctif Partners MENA, has been appointed to the Regional Board of  Public Relations and Communications Association MENA (PRCA MENA). The regional board is composed of senior agency and in-house leaders who are encouraged to help set the strategic direction of PRCA MENA as the organization is on the verge of its expansion plans.   

Samantha was the main person behind the formation of  Instinctif Partners in 2013 in the MENA region.. Since its inception the company has  grown to 20 people with a large clientele .She has 20 years of financial and corporate communications experience in a range of markets in Europe, Asia and the Middle East. Prior to joining Instinctif, Samantha was a senior member of M:Communications Gulf team and Managing Director of Buchanan Middle East, where she played major role with the clients on their corporate, financial and crisis communications strategies.

In addition to her new role on the PRCA Regional Board, Samantha also holds Board Memberships at MEIRA (Middle East Investor Relations Association), Saudi Chapter and Global Women in PR MENA.

Samantha Bartel is extremely delighted about her new role and finds this new assignment as an opportunity to  help shape the thinking of the future communications industry, encourage collaboration and further support future PR leaders from across the MENA region.

She said that she is  committed to best practice PR and to raising the standards in the work they do  with their clients.  She also added that she was  looking forward to driving positive change in the industry by working with the Board.

Melissa Cannon MPRCA, General Manager, PRCA MENA, said, "It's my pleasure to welcome Samantha as PRCA MENA's latest Board Member. Her experience across a variety of regional boards and wealth of industry-knowledge will offer strategic guidance and insight to support our growth throughout the MENA Region."

The PRCA is currently the world's largest PR professional body, with the membership of over 30,000 consultants from across the world, including leading European companies and UK public sector organizations, as well as hundreds of public relations, communications and media professionals. It launched its MENA branch in 2016 and operates in 66 countries around the world, with main offices in the UK, Singapore, and Dubai.