Mindshare, the global media agency network, has expanded Sanchit Sanga’s role of chief digital officer (CDO) for Mindshare Asia Pacific to also include the Middle East and Northern Africa (MENA).

In this newly created position, Sanga will report to Ashutosh Srivastava, CEO, AMEA & Russia/CIS

In his role as CDO for Mindshare Asia Pacific, Sanga helped lead the agency’s FAST rollout, which offers clients a series of industry leading digital and technology solutions including the audacious launch of several client level trading desks, which now oversees USD +$100 million in billings. With this promotion Mindshare is looking capitalize on his success in crafting custom built brand and performance marketing products for more clients using open source technology, AI and data products.

 
In his new role, Sanchit will be overseeing all digital activity for Mindshare across both regions to ensure the same levels of quality control and digital adoption for; technology solutions; emerging platforms; and overall brand safety and viewability.

The move comes following a recent announcement by Mindshare that it will be scaling up its Adaptive Marketing approach for clients by integrating the FAST offering into more offices with the appointment of a global leadership team.

Commenting on the new role Sanga says: “I am stoked to be working more closely with our trailblazing MENA team. Under Tony Bourached’s leadership as the digital head for MENA, we have reinvigorated the region with some stellar digital innovations & we will continue to redefine the region with fresh approaches to digital marketing. Our regions for APAC & MENA have many similarities in terms of digital evolution & it’s only natural that the teams work more closely to shape Mindshare digital products & our business outcome services under Mindshare FAST.”