DUBAI: An online lifestyle platform called AboutHer.com was launched this month by Sayidaty, the best-selling women’s interest magazine in the Middle East.

The launch, at the Scape Restaurant in Dubai’s Burj Al-Arab hotel, was attended by members of the media, influencers and PR representatives of top regional and international brands.

AboutHer.com is the latest English-language addition to the Sayidaty family and was launched as part of the publisher’s drive to provide readers access to a wealth of diverse topics of interest.

The website offers real-life stories as well as interviews with homegrown and international talents. AboutHer.com also features the latest fashion, beauty and decor trends, reports and advice. Additionally, readers have access to news relating to travel, wellbeing, nutrition and celebrities.

During his speech at the launch, Mohammed Al-Harthi, editor in chief of Sayidaty, Al-Jamila and AboutHer.com, explained the website’s mission.

“After realizing that the Arab women are always being portrayed the same way, our aim became to shine a spotlight on the region’s women in a more realistic, all-round and in-depth way,” he said.

“So we decided we’re not just going to write about why this woman won a prize or how this woman successfully climbed up the corporate ladder to head a company. We want to ask the women profiled on our website about the struggles as well as the triumphs, the ups as well as the downs because those are the realities any reader in our global audience can relate to.

“As well as inspiring our female readers with real-life success stories, we want these stories to be relevant and palpable. So with that premise in mind, we have been featuring timely interviews with homegrown and foreign women from all walks of life and in all kinds of businesses.”

The launch was closely followed on Sayidaty’s and AboutHer.com’s social media feed including Snapchat.