Indian creative agency Scarecrow M&C Saatchi has announced that it has won seven new businesses. Four of these come from Emami’s FMCG portfolio. They included Boroplus (range of skincare products), Kesh King (Range of haircare products), Emami 7 Oils In One Hair Oil and Emami Diamond Shine Cream Hair Colour. The agency will work alongside DPS Advertising and Marketing, Kolkata, for the Emami brands. Scarecrow has been working on Emami’s cooking oil prior.

Vikas Srivastava, senior GM (marketing), Emami, said that Scarecrow has been evolving over the years and now, with their tie-up with M&C Saatchi the company  expects  their communication will become sharper with new ideas that will help break clutter.”

Manish Bhatt, founder-director, Scarecrow M&C Saatchi, said that Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride at Scarecrow M&C Saatchi. The agency also bagged creative duties for Mili Tea. Mili Tea is part of the Wagh Bakri Group. Scarecrow M&C Saatchi handled the brand’s flagship ‘Wagh Bakri’ brand prior to this.

Parag Desai, the executive director, Wagh Bakri Tea Group, said that Wagh Bakri Tea is the leader in Gujarat and very popular brand in Rajasthan and Madhya Pradesh wherein in Mili Tea is second choice for masses. He also said that they are now targeting newer territories such as North India, South India, Maharashtra, and Goa. Scarecrow M&C Saatchi presented a  compelling creative strategy to gain significant market share in these regions.

Manish Bhatt said that  Scarecrow M&C Saatchi has been handling Wagh Bakri for over three years now. The group has ambitious plans for Mili Tea and has always evolved with times and focused on expanding reach.

USV, the company that markets Baby Sebamed in India, handed its creative duties to the agency. It offers skin care products for children. Farida Hussain, the director, Splendore Business, said that they are very upbeat about taking Baby Sebamed to the next level. Its unique formulation with pH 5.5 makes it effective and extremely safe for the little ones, right from day one. The seventh account won by the agency was The Lactalis Group’s Anik range of dairy products. All the accounts will be handled by Scarecrow M&C Saatchi’s Mumbai office.