Serviceplan will provide full communications services for three XDubai projects:

XPark JR, a 3,100m squared park located at Kite Beach

XLine Dubai Marina, a zipline attraction running from Amwaj Towers to Dubai Marina Mall.

XYoga, a year-long initiative encouraging the local population to participate in a series of Yoga sessions across Dubai

The agency has been appointed to carry out the social media launch in the UAE market for XPark and XLine Dubai Marina. This project will be worked upon by all divisions of the agency, while its media arm, Mediaplus Espresso focuses on the media strategy, planning and buying for XYoga.

Rami Hmadeh, CEO of Serviceplan Group Middle East, says in a statement: “The client wanted a fully integrated approach for these amazing leisure pursuits and we are well placed to provide this, having our specialist divisions who work together to provide the ideal synergy and consistency needed for excellent brand building, as well as tactical targeting and reach. We are delighted to be engaged on such dynamic attractions, which even in their infancy, are drawing massive interest from both the local population as well as tourists from across the globe.”