As a part of its expansion of creative relationship and retention of media duties  Shell appoints  four WPP agencies on its eight-strong global “Creative Agency of the Future” roster, and appointed WPP’s MediaCom to handle global media planning and buying, following a comprehensive pitch process.The WPP companies on the global roster – which covers strategy and planning, insight-led creative ideation, digital, B2B and trade marketing, shopper marketing, influencer engagement and consumer and B2B PR – are Wunderman, H+K Strategies, Geometry Global and Mirum.

MediaCom was reappointed as Shell’s global media agency of record and will continue to oversee all media planning and buying duties in 40 markets globally.Jason Warnes, Global Client Partner at Wunderman, who led the creative pitch for WPP, has been appointed as WPP’s Global Client Lead for Shell to manage the expanded relationship. Mark Read, Chief Operating Officer of WPP, said that Shell were looking for strategic, collaborative partners with a digital-first mindset to form a collective ‘Creative Agency of the Future’, underpinned by best-in-class media and data capabilities. Now the company is  delighted with the outcome of both the creative and media reviews, which demonstrates the strength of the companies, flexibility and adaptability as a group, and the enduring ability to win the trust of the biggest global clients.

He also added that WPP  looks forward to continuing to work closely with Shell to help them transform their communications platform and achieve their business goals. WPP is the world leader in communications services.WPP provides a comprehensive range of services including digital, ecommerce & shopper marketing; advertising & media investment management; data investment management; public relations & public affairs; brand consulting; health & wellness communications; and specialist communications.